Meet the SPAL UK Team

Matthew Morris

Managing Director

Matthew oversees the operations and leads the team at SPAL UK’s Worcester office. He is responsible for managing the UK business on a day-to-day basis, as well as setting growth strategy and targets for the future.

Tel: 07802 361164


James Coughlan

Head of Sales & Marketing

James is jointly responsible for strategy and growth; together with overseeing the Aftermarket Sales team and delivering sales targets. In addition, James manages key relationships with existing OEM customers and is responsible for developing new OEM business opportunities. He is well-known and highly experienced in the industry and works closely with SPAL Italy to identify new product solutions for some of the world’s leading automotive manufacturers. His particular focus is on brushless products for electric, hydrogen and hybrid vehicles.

Tel: 07595 207084


Adam Betteridge

Business Development Manager (AM)

Adam is the national Aftermarket Business Development Manager for Agricultural and Off Highway and has extensive knowledge and experience of both sectors. His remit is forming strong customer relationships, delivering sales while broadening existing accounts and exploring untapped opportunities for SPAL's range of high-performance fans and blowers. Adam will also build his nationwide SPAL Approved distributor network.

Tel: 07399 555185


Ashley Brown

Technical Sales Support

Ashley Brown is Technical Sales Support and is the first point of contact at SPAL Automotive UK, handling customers’ product queries and providing office based support to the business development team in the field.

Tel: 01905 613 714


Patricia Mori

Business Development Manager

Patricia Mori is the Business Development Manager for the Automotive and Bus & Coach sectors. Her role is to bring in new business and nurture existing client relationships while acting as a quality ambassador promoting the benefits of SPAL’s robust, reliable products with guaranteed quality built in.

Tel: 07799 111151